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Time Flies

Written by  Katie Hultgren

HultgrenKatie
The end of the year draws near, making it a time to reminisce, but also to look ahead. This is the last issue of JAX FAX for 2015, so of course we are reviewing what stories and industry information we reported on during the year, and also, making our editorial plans for 2016, our 44th year of publication.

One big piece of travel news this year was definitely Cuba! With diplomatic relations restored, interest in travel to the country exploded in 2015, and is projected to continue to do so for the visible future. Despite some of the regulations and requirements for travel to Cuba, those who are interested would be wise to get there sooner than later. The country may lose some of its time capsule-like charm once it changes under the influence of American tourists.
This year saw a large airline go away - US Air’s last flight took place in October 2015. The merger with American Airlines is now complete. Other airlines are changing too; Southwest Airlines is now targeting business travelers. They have a unique and amusing marketing plan in place, which discloses some of the high fees and surcharges being charged by other airlines. A side note - the price of jet fuel has decreased almost 40% in the past year.
Looking ahead - we’ll see the summer Olympics come to Rio de Janeiro, Brazil. Tickets are now on sale for US citizens from www.cosport.com
Also, be aware of new regulations for domestic air travel, based on requirements from the Real ID act. To avoid any problems, make sure your clients are in compliance well in advance of departure.
Travel is going mobile in more ways than one, with so many destinations and travel providers offering interactive content online and accessible from a smart phone. Travelers will find maps, guides, itineraries, and even the capability to book or make reservations right from their phones. It’s a trend that probably will continue to grow in our technological world. Another trend on the horizon is being called “Bleisure Travel” which is the new practice of combining business travel with leisure travel.
We encourage you to reach out to us over the next year and let us know what you’re seeing in travel trends, and how we can better serve you with destination news and other information geared towards your success. You can reach us by email or through our social media channels.
We wish you a very happy holiday season, and all the best for the new year!

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