One thing we can all count on in our day-to-day lives is change. The rate of change in the travel and publishing industries seems to be outpacing others. Change can be daunting. Everyone has a comfort zone, and change tends to force us outside of that zone. However, that is not always a bad thing. One of my favorite selling phrases is ?if you always do what you?ve always done, you will always get what you always got.? Change forces us to open our minds to new ways of doing business. So, what are the changes that are impacting travel agents and how can you address them?
This month we are presenting you with a guest editorial from Meredith Hill, ex-President of Hills of Africa Travel, founder of the Global Institute for Travel Entrepreneurs (GIFTE).
A little more than a year ago we launched the Home Based Travel Agent Registry (www.hbtar.com) as a way to help home based travel agents and travel industry suppliers connect with each other. We have been happy with the response from the industry - with over 75 suppliers and 2,000 plus travel agents registering. We have also received letters of encouragement and support for a service that has been needed and was long overdue.However, with an estimated 25,000 home based agents in the marketplace, we have a ways to go to make this service effective for both agents and suppliers.