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DougOn this page two years ago, I wrote about the lip service that is being given to the impact that the Millennial generation will have on the travel industry. At the time, I expressed my confusion about the abrupt switch I had seen from the industry experts and analysts in their projections about the strength of the Baby Boomers to that of the Millenials. To be sure, Millennials are indeed the future of the travel industry, but the Baby Boomers are its “here and now.” Their ranks are 76 million strong and it is projected that 99% will travel in 2016.
I recently received an article about the Baby Boomer generation from a customer, and thought it was worth sharing with our readers.

Published in March - April

DougOne of our great presidents, Franklin D Roosevelt, once famously stated, “The only thing we have to fear is fear itself.” This sentiment is just as meaningful today as it was back in 1932. In the wake of the recent terrorist attacks in Paris and San Bernadino, people are rightfully frightened. Applications for gun permits are on the rise, and travel plans are changing. Those of us who make our living in the travel industry contest that travel is still safe and a life enriching experience that should not be deterred by these isolated, yet growing in frequency, events. Are we correct in these assertions? Let’s look at the facts.

Published in January - February

I, for one, was not familiar with the new federal law that will require U.S. citizens flying on domestic flights to present an ID that is compliant with the new federal Real ID mandate. For those that travel with a passport this will be a moot point. However, the 70% of Americans who do not have a passport face a potential denied boarding situation beginning January 1, 2016. Read below for details about the new law to prevent your clients from experiencing problems at the airport.

Published in November - December

JAX FAX was saddened to learn of the passing of one of our founders, Charles (Charlie) Gatt Jr. on August 13, 2015. Charlie was  born in Sliema, Malta on August 7, 1934.

Published in September - October

DougIn 1995. Delta Airlines fired the first shot heard around the travel industry when it reduced, and eventually eliminated, travel agent commissions. At the time, other airlines sat in the wings waiting to hear how this bold move would affect sales of Delta by travel agents. Although trade organizations were proactive in informing their members about the perils of this move, they stopped short of warning agents not to book Delta due to concerns of collusion. Delta sales by the travel agent channel did not decrease significantly, and the rest of the US airline industry followed Delta’s lead.

Published in July - August

Ok, ASTA never actually left but, I for one have questioned the relevance of this once powerful trade organization over the past several years. I understood the importance of their ongoing role as an advocate for the travel agent distribution system, but I felt more needed to be done in terms of consumer awareness of the need to book with a travel agent. Add to this declining agent membership, and changes in their annual congress and I began to question the future
of ASTA.

Published in May - June

The Travel Institute, formerly known as the Institute for Certified Travel Agents (ICTA), has changed significantly since I first earned my CTC back in the mid 80’s. The only certification offered then was CTC, as well as a few Destination Specialist courses. Today’s Travel Institute has embraced technology and added additional certifications. Despite these changes, the Travel Institute’s mission remains the same: to enhance travel agent knowledge and excellence, and provide a measurement of professionalism in the
travel industry.

Published in March - April

For the third time in his presidency, Obama has eased restrictions for Americans traveling to Cuba. Although these are the most far reaching efforts to date, only congress can lift the 50 year ban on travel there. Obama has reopened diplomatic relations with Castro’s government, and simplified the logistics for travel there by US citizens. What does this mean for your clients? Here are some of the key changes:

Published in January - February

Savvy travel agents know that Air Consolidators can offer a great way for clients to save money on international travel, while enabling you, the travel agent, to earn money selling air travel. Win, win right? But how do you really know if you are getting the best deal for yourself and your client? Until now, you could call multiple consolidators and get a quote over the phone, or you could log onto numerous consolidator websites and find the information yourself. Now there is a third, and better alternative. JAX FAX is now offering travel agents a new “Air Consolidator Request-a-Fare” program that allows you to obtain air fare quotes from multiple air consolidators.

Published in November - December

As I am sure our readers are all too aware, email marketing has become a preferred arrow in the marketing quivers of travel suppliers. Like you, my email is inundated with hundreds of emails, many of which are off target and of little interest to me. So why does email marketing remain so popular? Because, if done correctly, it is
very effective.
Below is an article written by Mike Marchev, a long time travel industry educator and speaker at various travel conferences, about how travel agents can effectively use email marketing to reach your customers and grow
your business.

Published in September - October
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