Former Beatle, Sir Paul McCartney took to the stage set some 9,350 feet high at Ecuador’s Estadio De Liga stage, belting out a special version of “All You Need is Love,” which is currently being used as the background for a global advertising campaign with the market line, All You Need is Ecuador.
Targeting TV ads to 460 million people worldwide and selling tools to more than 20,000 wholesalers and travel agents on three continents, the small country of Ecuador, no larger than Colorado, is hoping to make a big impact on both visitor arrivals and investments from big businesses. The Eucadorian Minister of Tourism reported visitors to Ecuador grew by five percent in 2013; by June of this year, arrivals increased by 16 percent, fueling the expectation the country will have hosted some 1.6 million visitors by the end of 2014.
Ecuador’s dramatic landscapes range from the cloud forests of the Andes to the tangled mangroves and arid landscapes of the Galapagos Islands and counts five UNESCO World Heritage sites: the city of Quito, the Galapagos Islands, Sangay National Park, the Historic Center of Santa Ana de los Rios de Cuenca, and the Qhapaq Ñan - an Andean Road System. Ecuador’s cultural diversity is as compelling as its natural beauty as no fewer than 13 languages are spoken here.
No other region on Earth bridges two oceans as does Central America. Thanks to modern travel, divers are able to experience marine life in both. Following are the Atlantic and Pacific “hot” spots these countries offer.
In the middle of Medellin’s bustling business district exists a Zen-like park dedicated to feet. Barefoot Park is just one of the unique destinations to discover while in Colombia. Hidden between folds of lush Andes landscape, cities throb with visions of yesterday and the future, Botero art and bad traffic. The sprawling countryside really hasn’t changed over the years. It rains often, so flowers are everywhere. You experience a high here, not from its altitude or the drugs that the country is trying hard to eradicate. But because there is so much to learn, see and do.