As I write this, the light outside has changed, and my social media feed has become filled with images of people wearing funny cardboard glasses. Today, we are experiencing a once-in-a-lifetime full solar eclipse. Of course, it is not full where I am, nor is it once-in-a-lifetime. I can clearly recall at least 2 other full-solar eclipses at earlier points in my life. But for some people, including my children, this is their first full solar eclipse, so I am trying really hard to not express my “it’s no big deal” thoughts. Because it is a big deal - to them.
In this issue you will find our annual guide to Host Agencies, Co-ops and Consortia. The services and support that travel agents gain from working with these companies are great examples of partnership. Being supported, and knowing where to turn when you need help is essential, and we all need to work with partners we trust, and who care about us and our success.
There are many things to consider when finding the right fit in any business partnership. The partnership should always be mutually beneficial. Both you and your clients should be able to benefit from your partnerships though the industry connections, supplier contacts, and products offered to you.
Last month in my column, I wrote about a travel insurance feature that we expected to run in this issue. Things happen, and we have had to bump it to a later date. I hope you will stay tuned, and enjoy it when it is published.
None of the headlines about travel will stop your most intrepid clients from traveling internationally. They are willing to brave travel bans, fluctuating exchange rates, and even health and medical warnings. But, what about your clients who are not as willing to throw all caution to the wind? How can you best serve everyone?
When I get rid of something that I no longer need, especially a lot of things, I feel a sense of clarity. It is as though my mind was subconsciously cluttered with stuff. A new year is a great time for a purge. It’s become an annual tradition here at JAX FAX!
Here we go again! Another change of seasons, another time change, and another wardrobe swap. So many things in life depend on the season, and it also affects your travel business.
In case you did not know, JAX FAX sends out emails to our subscriber base, in hopes of bringing you “news you can use” in your business. If you are not getting these emails but want to, visit www.jaxfax.com, and click the newsletter sign-up button!
The annual JAX FAX Guide to Host Agencies accompanies this issue. Our goal with the distribution of the host guide is to educate and inform agents of all of the options available to them when seeking a host agency, or even when considering a change.
Sometimes, when our magazine pages are finally off to the printer, I wonder how we managed to get everything done in time; from story assignments, to sourcing photos, to ad sales, to design and layout - not to mention all the behind the scenes administrative stuff. It truly takes a team to get it all done, and there is great comfort in knowing that together we create a product to be proud of, and one that helps so many travel agents meet the needs of their clients.
Not only are travel agents competing for business from online travel agencies, there is also healthy competition between travel agents themselves. As with most businesses, not all are created equally - some have advantages over others, but travelers don’t know what makes your business stand apart unless you tell them. How can you make your agency shine brighter than the rest, and be the best in this business that you can be?