The news seems to be an overwhelmingly negative lately. Worldwide, so many people have been affected by terrible weather events, political conflicts, and even worse. As individuals, there does not seem to be much that we can do to help, or to effect positive change. A donation to relief organizations and volunteering your time and energy make a difference, but is that all we can do?
Happy New Year! More than just a holiday, New Year’s Day represents a new start. You can finally discard the scribbled on calendars and date books from 2017, and begin to use the fresh, new 2018 ones. If you have not gotten one yet - they are probably on sale now that the New Year has begun! Here are steps you can take to ensure 2018 is your best year yet.
Many tour operators have published new online brochures - download or bookmark them so you have up-to-date pricing, and information about all the new products and offerings.
Nature has shown us its absolute power over the course of the past few months. Damage, destruction and lives lost will make the 2017 hurricane season a sad chapter in history. Hurricane Harvey in late August put Houston, TX underwater. Hurricane Irma, followed closely by Hurricane Maria, devastated parts of the Caribbean.
As I write this, the light outside has changed, and my social media feed has become filled with images of people wearing funny cardboard glasses. Today, we are experiencing a once-in-a-lifetime full solar eclipse. Of course, it is not full where I am, nor is it once-in-a-lifetime. I can clearly recall at least 2 other full-solar eclipses at earlier points in my life. But for some people, including my children, this is their first full solar eclipse, so I am trying really hard to not express my “it’s no big deal” thoughts. Because it is a big deal - to them.
In this issue you will find our annual guide to Host Agencies, Co-ops and Consortia. The services and support that travel agents gain from working with these companies are great examples of partnership. Being supported, and knowing where to turn when you need help is essential, and we all need to work with partners we trust, and who care about us and our success.
There are many things to consider when finding the right fit in any business partnership. The partnership should always be mutually beneficial. Both you and your clients should be able to benefit from your partnerships though the industry connections, supplier contacts, and products offered to you.
Last month in my column, I wrote about a travel insurance feature that we expected to run in this issue. Things happen, and we have had to bump it to a later date. I hope you will stay tuned, and enjoy it when it is published.
None of the headlines about travel will stop your most intrepid clients from traveling internationally. They are willing to brave travel bans, fluctuating exchange rates, and even health and medical warnings. But, what about your clients who are not as willing to throw all caution to the wind? How can you best serve everyone?
When I get rid of something that I no longer need, especially a lot of things, I feel a sense of clarity. It is as though my mind was subconsciously cluttered with stuff. A new year is a great time for a purge. It’s become an annual tradition here at JAX FAX!
Here we go again! Another change of seasons, another time change, and another wardrobe swap. So many things in life depend on the season, and it also affects your travel business.
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