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HultgrenKatieIn this issue you will find our annual guide to Host Agencies, Co-ops and Consortia. The services and support that travel agents gain from working with these companies are great examples of partnership. Being supported, and knowing where to turn when you need help is essential, and we all need to work with partners we trust, and who care about us and our success.
There are many things to consider when finding the right fit in any business partnership. The partnership should always be mutually beneficial. Both you and your clients should be able to benefit from your partnerships though the industry connections, supplier contacts, and products offered to you. 

Published in July - August

Last month in my column, I wrote about a travel insurance feature that we expected to run in this issue. Things happen, and we have had to bump it to a later date. I hope you will stay tuned, and enjoy it when it is published.

Published in May - June

None of the headlines about travel will stop your most intrepid clients from traveling internationally. They are willing to brave travel bans, fluctuating exchange rates, and even health and medical warnings. But, what about your clients who are not as willing to throw all caution to the wind? How can you best serve everyone?

Published in March - April

When I get rid of something that I no longer need, especially a lot of things, I feel a sense of clarity. It is as though my mind was subconsciously cluttered with stuff. A new year is a great time for a purge. It’s become an annual tradition here at JAX FAX!

Published in January - February

Here we go again! Another change of seasons, another time change, and another wardrobe swap. So many things in life depend on the season, and it also affects your travel business.

Published in November - December

In case you did not know, JAX FAX sends out emails to our subscriber base, in hopes of bringing you “news you can use” in your business. If you are not getting these emails but want to, visit, and click the newsletter sign-up button!

Published in September - October

The annual JAX FAX Guide to Host Agencies accompanies this issue. Our goal with the distribution of the host guide is to educate and inform agents of all of the options available to them when seeking a host agency, or even when considering a change.

Published in July - August

Sometimes, when our magazine pages are finally off to the printer, I wonder how we managed to get everything done in time; from story assignments, to sourcing photos, to ad sales, to design and layout - not to mention all the behind the scenes administrative stuff. It truly takes a team to get it all done, and there is great comfort in knowing that together we create a product to be proud of, and one that helps so many travel agents meet the needs of their clients.

Published in May - June

Not only are travel agents competing for business from online travel agencies, there is also healthy competition between travel agents themselves. As with most businesses, not all are created equally - some have advantages over others, but travelers don’t know what makes your business stand apart unless you tell them. How can you make your agency shine brighter than the rest, and be the best in this business that you can be?

Published in March - April

If we asked someone what type of worker you are, would they answer that you spend too much time at the office and could be considered a workaholic? On the other hand, could someone call you a "slacker" and get away with it? Perhaps you are one of the few people who have found a really good balance of personal time and time spent working. I hope so!

Published in January - February
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