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Jax Fax Helps Travel Agents Enter The World Of Virtual Reality

Written by  Douglas Cooke

Virtual reality has finally arrived as an exciting new sales tool for travel agents with the much anticipated launch of Explor VR - JAX FAX’s brand new app-based virtual reality technology, created especially for travel agents.  
Early this fall, JAX FAX will be distributing Virtual Reality Starter Kits to our subscribers. This new sales tool will give you a sense of the amazing potential of VR technology - as a tool to help close sales, as a tactic to grab attention, as a means to bring more foot traffic through your agency door, and much more. Virtual reality technology can be used to engage and ‘wow’ clients, and we want agents to benefit from this technological development, bringing more to your clients that online booking websites can’t.

The headsets are cardboard, modeled after Google Cardboard, Google’s entry-level VR viewers, for a basic introduction to the VR experience. Agents can then upgrade to a professional headset.
The free Explor VR app can be downloaded from Google Play or the App Store. Once downloaded onto your smartphone, simply slip the phone into the headset, and put the headset on your head to start viewing different destinations in full virtual reality.
We are trying to disseminate this technology to agents as quickly and as inexpensively as possible. The app is available to download for free. We will be distributing headsets to our subscribers across the United States for free with a fall issue of Destinations by JAX FAX magazine. Additionally,  we will be selling professional headsets for as little as $159, which is a pretty cheap investment for an agency, considering the reaction we get from consumers. They are blown away!
There are instructions on how to assemble and operate the Virtual Reality Starter Kit on the back of the box. There is also a wealth of additional information, training material, marketing collateral, videos and more online at, which is where you can also order the upgraded professional headset.  Agents will also be able to sign up for webinars to learn more about the VR tool.
Until headsets are delivered, these virtual reality experiences are also available on as 360 degree experiences.
This is the very beginning of the relationship between the travel industry and virtual reality technology. We, here at JAX FAX, truly believe agents can benefit from VR technology, most notably as a powerful sales tool, and hope you will let us help you take advantage of the future of
travel marketing.For more information, please visit

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