<%@LANGUAGE="JAVASCRIPT" CODEPAGE="65001"%> JAXFAX Travel Marketing Magazine

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December 2010 eMagazine
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December 2009 eMagazine

Cover feature: India

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October 2009 eMagazine
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September 2009 eMagazine
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August 2009 eMagazine
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July 2009 eMagazine
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JUNE 2009 eMagazine
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MAY 2009 eMagazine
Cover feature: Turkey
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APRIL 2009 eMagazine
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MARCH 2009 eMagazine
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FEBRUARY 2009 eMagazine
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DECEMBER 2008
Cover feature: India

NOVEMBER 2008
Cover feature: Anguilla

OCTOBER 2008
Cover feature: VAIL, CO
October

SEPTEMBER 2008
Cover: COOK ISLANDS
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AUGUST 2008
Cover feature: SPAIN
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JULY 2008
Cover feature: ANTIGUA
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Cover feature: KENYA
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Cover feature: VIENNA
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APRIL 2008
Cover feature: CROATIA
April 2008


MARCH 2008
Cover feature: GERMANY
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FEBRUARY 2008
Cover feature: FIJI
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JANUARY 2008
Cover feature: ISRAEL
January 2008



ARTICLE FROM 2007 TO 2001 ARE AVAILABLE ONLINE SEE LIST OF FEATURE ON TEH RIGHT COLUMN OF THIS PAGE.




FEATURES FROM 2004- to 2010
FOR 2011 CLICK HERE

AFRICA
ROUND UPS

Safari Planner 10/10
Southern Africa’s Diversity 5/10
BAHRAIN
Secret Formula • 10/08
BOTSWANA
Southern Africa’s Diversity 5/10
Classical Deviations • 10/07

ETHIOPIA
Northern Treasures 11/10
Riding Modern Wave 0708
Endearing Ethiopia • 01/ 07
Cover feature • 02/ 02

JORDAN
Historical Days & Arabian Nights 7/10
KENYA

Make a Dash for Kenya 6/10
A Great Adventure 3/10
Kenya’s Annual Epic 11/09
Kenya’s Big Five Appeal 7/09
Selling Safaris 1/09
Safaris (cover) • 06/ 08
Under the Stars • 12/07
...and Tanzania • 09/07
Ecotourism Nation • 06/ 07

MOROCCO
Morocco Mosaic 9/10
Marrakesh, so Magically 10/09
Unlimited Appeal 10/08
Millions in Visitors • 01/ 08

Large & Lovely • 08/ 07
Off the Beaten Road • 02/06

QATAR
Flourishing in the Desert 11/10
SOUTH AFRICA

Open for Business! 710
Soccer in 2010 10/09
ASTA IDE 2009 1/09
Re-Invents Itself • 05/ 08
Wine Harvest • 07/ 07
Western Cape • 03/ 07

TANZANIA
Southern Africa’s Diversity 5/10
Safaris Without Borders 1/10
Classic safaris • 09/08
Its Own Mission • 05/ 08
No longer little sister • 09/07

TUNISIA
A Taste of Tunisia • 05/06 UGANDA
Emerges from Shell• 08/06
ZAMBIA
Southern Africa’s Diversity 5/10
Classical Deviations • 10/07

ZIMBABWE

Southern Africa’s Diversity 5/10
Classical Deviations • 10/07


ASIA
AUSTRALIA
Natural Wonders 12/10
Ten Things To Experience in Sydney 8/10
From Culture to Nature 12/09
Aussie Outback 1/09
Melbourne's Wild Side• 0708
Driving Business • 02/ 08
Hidden Secrets • 08/ 07
Stellar Attractions • 02/ 07

CHINA
Beijing Your Way COV 1/11
Hotel Boom Continues 10/10
Voluntourism 7/10
Tthe Real China COVER 1/10
Beijing Hotel Boom 11/08
Reaches for the Moon • 03/ 08
Tourism Wave • 11/07
Guangzhou • 03/ 07

COOK ISLANDS
Live out your dream 09/08
The latest Hot Spot • 12/07
Paradise Contention • 10/07

FIJI
Fiji’s Many Faces 9/10
Tropical Touchdown 10/08
Smile You're on Fiji • 02/ 08
Tropical Getaway • 01/06

INDIA
A Bright Future 10/10
Awestruck in India &
New Travel Products for 2010-11
Expands Tourism Territory 3/10
Cultural Journey 12/09
Mumbai Revisited 3/09
Kochi: Calm, Complex 12/08
Sacred to Sublime • 08/08
Mumbai's Bollywood • 05/ 08
Driving Business • 12/07
Madyha Pradesh • 07/ 07
Maharashtra • 06/ 07
What's New • 05/ 07

JAPAN
Neo-Ryo 11/10
2010 is Visit Japan Year 5/10
Jeju’s Enticing Mix 12/09
Luxury Travel Forum 1/09
In and out of Tokyo • 08/ 08
KOREA
Ceramic Arts 9/10
Historic & Cultura 5/10 COVER
48 Hours in Seoul 11/09
Traveling to Korea to Eat 10/09
Affordable Seoul 1/09
New Arts Center • 09/08
Sancturay in Temples • 12/07

Jeju Island • 02/ 07
ASTA Expo • 01/ 07

LAOS
Cave City Opens • 04/ 07
MACAU
Beyond Gaming • 01/ 08
Taking a Bow • 07/ 07

MALAYSIA
Sizzling Malaysia 3/10
Sight seeing • 02/06
NEW CALEDONIA
The Secret is Out • 07/08
NEW ZEALAND
A Taste of Wine Country
Bumped Ski Season 08/09
Discounted Five-Star 3/09
Luxury & Adventure • 04/ 08
Hidden Secrets • 08/ 07

SINGAPORE
What Makes Singapore Hot for 2010? 01/10
Singapore Corners SE Asia Market 10/09
Value and Deals 7/09
TAIWAN
Lantern Festival 3/10
Warm Welcome • 03/06



THAILAND
Welcomes Visitors Back 8/10

City Chic to Rural Respite 5/10
Asia’s New Island of Tourism 3/10
Elephant Back Riding • 08/06

Exotic Bangkok • 02/06
VIETNAM

Luxurious Adventure • 09/07

CARIBBEAN
ROUND UP FEATURES

Caribbean Family Holiday 11/10
Summer Deals 5/10
Passion in Paradise 1/10
ANGUILLA
Happy in Eastern Carib 12/10
A Sliver of Shangri-La
Big Agent Plans for 2010 10/09
Branding of Anguilla 11/08
New Celebrity Status • 04/ 08
Winter Curtain Call • 01/ 08
Secret is out • 05/ 07 cover

Off-Posh Prices • 04/ 07

ANTIGUA & BARBUDA
The Beach is the Beginning 10/10
The Sandy Sister 02/10
Spread Carnival Fever 7/09
Festive Side 09/08
Wedding Bells- 07/08 Cover
Tropical Paradise • 05/ 08

Blessed with Beauty • 09/ 07
Twin Deals • 06/ 07

ARUBA
Easy as A-B-C: Selling the Dutch Islands 810
Divi"s Inside Edge 12/08
BARBADOS
A Blue Sky Holiday 6/10
The Bajan Macation • 04/ 08
BAHAMAS
Cable Beach • 06/08
BONAIRE
Easy as A-B-C: Selling the Dutch Islands 810
CAYMAN ISLANDS

CITE Report on Caymans 7/09
CITE Report • 09/ 07

CURACAO
Easy as A-B-C: Selling the Dutch Islands 810
Onsite Report 4/07
DOMINICAN REPUBLIC
Five Star Race • 0608
La Romana • 11/07
New hot Spot • 0107

GRENADA
Moves into Tourism
GUYANA
Land of Many Waters • 04/06
JAMAICA
Tie The Knot In Jamaica 0111
Jamaica on a Roll 710
The Heart of Jamaica 11/09
Luxury in Jamaica 11/09
Committed to Tourism • 8/08
Cool Green • 02/ 08

Waterparks • 10/07
Hidden Charms • 03/ 07

MARTINIQUE
Isle of Flowers • 05/ 07
Living Well • 02/06
PUERTO RICO
Beyond the Surf, Sand...3/10
Golfing 08/09
Star-Studded 12/08
SAINT MARTIN
Paassionate & Plaayful
Taste of Europe 12/08
Upper Market • 07/08
SMART Report • 07/ 07

ST. KITTS
Caribbean’s Sweetheart 910
Expansion Plans • 03/ 08
ST. LUCIA
The Newest Edge 12/09
For Kids & Grown-Ups 10/08
Almond Smugglers • 09/ 07

From Golf to Marinas • 06/06

ST. VINCENT &

THE GRENADINES

Island Hopping • 03/ 08
TURKS & CAICOS
Gold Coast 10/09
U.S. VIRGIN ISLANDS

America’s Caribbean 3/10
Team Spirit 12/08

EUROPE
ROUND UPS

Jewish Heritage 0111
Central Eastern Europe 03/10

AUSTRIA
Vienna Tops the List of Best Cities To Live In 6/10
Waltz through Vienna 11/09
Vienna: Hip & Festive 3/09
Vienna's Passion 10/08
Vienna Culture • 05/ 08
Along the Danube • 04/ 08

New Properties • 09/ 07
atcb Unites Region • 06/ 07
Vienna Happenings • 03/ 07

BELGIUM
River Towns 12/10
FLANDERS for the Casual Connoisseur 9/10 COVER
FLANDERS
Cultivating a
Taste for Finer Things 3/10
FLANDERS Antwerp 12/09FLANDERS: Stellar Sites 10/09
Arrive as a Visitor, Leave as a Belgian 08/09
Belgian Hotels • 07/08
Wallonia • 10/07

BRITAIN
Trail Back to London 3/10
Weekend in London 12/08
Top Hotels 06/ 08
Liverpool • 04/ 08
Eurostar Paris/London • 1107

BULGARIA
Central Eastern Europe 03/08
CANARY ISLANDS
Classics in Canaries • 01/08 Sunny Canaries • 11/ 06
CROATIA
A Country for All Seasons 910
Croatia’s Adriatic Coast 3/10
Europe’s Newest Riviera 4/09
Something big in 2009 • 09/08
Wine Country • 04/ 08

Cultural Circle• 10/07
Heart & Soul • 04/ 07

CYPRUS
Highlights From the Birthplace of Beauty Cover Nov. 2010
Cyprus thru Centuries 1/10
Golden Anniversary 10/09
Cypriot Primer 10/08
From Wine to Water 6/08
Loving the Island • 10/07
Cool Cats • 09/ 07


CZECH REPUBLIC
Gentle Evolution Cover 7/10
Bohemian Attractions 12/09
Footsteps of princes 10/08
For Young at Heart • 08/ 07

DENMARK
Scandinavian Smorgasbord 810
Culture & History • 01/06
FINLAND
Helsinki By Design 810
Scandinavian Smorgasbord 810
Not just in Summer 10/08
Helsinki's New Face • 04/ 08
Rauma • 05/06

FRANCE
Design Hotels In Paris 11/10
France’s Big Summer Festivals
Still Among Top Five 1/09
Rhone Alpes Region • 02/ 08
ASTA in Lyon • 12/ 07
Eurostar Paris/London • 1107


GERMANY
Promoting Health & Wellness 10/10 Cover Feature
Mainz and Much More 6/10
Designs on creative Germany 3/10
Oberammergau Passion Play 08/09
GTM ’09 Visits Northeast 7/09
Networking in Bavaria • 09/08
Beating the Euro • 04/ 08
Posh Palaces • 03/ 08

Automotives • 03/ 07
What Not to Miss • 02/ 07
Dusseldorf • 09/06
GREECE
Northern Escapades 10/10
Greek Suppliers • 08/08
Greek Cruises • 02/08
Island Trio • 08/ 07

GREENLAND
New Access • 05/ 07
HOLLAND
Rembrandt & Tulips • 01/06
HUNGARY
High End Value, Old World Ambience 5/10
Budapest Live Arts 12/08
Celebrating Budapest • 04/ 08

IRELAND
Go where Ireland Directs your 310
Finding Yourself • 03/ 08
Dublin • 11/07
Foynes SeaPlanes • 10/07

ITALY
Salerno, Amalfi Coast 11/10
Get Lost in Erice, Sicily 5/10
The Veneto 1/10
Tuscany 03/09
Roman Revival1/09 Cover
Ri mini celebrates 11/08
Deals & Sunshine 09/08
Affordable Italy 6/08
Western Sicily • 01/ 08

Abruzzo • 07/ 07

LITHUANIA
Close up at Vilnus • 08/ 07
MALTA
Historic Tempos 12/08
Many Faces • 05/04

NORWAY
Scandinavian Smorgasbord 810
Stavanger • 04/ 08

In the fjords • 01/06

POLAND
Fall In Love With Warsaw 810

Top Summer Destination 510
Old cities Revisited 11/08
New Found Power • 04/ 08
Gdansk • 05/ 07

Krakow • 02/06

PORTUGAL
Azorean Journey 0111
What’s New in Portugal? 9/10
Invests for Tomorrow 10/09
Heritage Travel 1/09
Affordable Luxury • 07/07
Hosts Wine Tasting • 10/07

Out of Lisbon • 11/07
ROMANIA
Town and Country 11/09
CEE Round up • 03/08

Great Value • 06/06
RUSSIA
Siberia and the Trans-Siberian: The Mother of Rail Rides 07/09
St. Petersburg • 07/08
W inter Festivals • 11/07
St Peterburg • 02/ 07

SCOTLAND
Scotland's Spirit • 12/07
Glasgow with Style • 0706

SLOVAKIA
CEE Round up • 03/08
10 Reason to Visit • 10/04
SLOVENIA
CEE Round up • 03/08
SPAIN
Road to Santiago 3/10 Cover
Valencia Shimmers 11/09
Barcelona & Costa Brava
Discover Galicia 1/09
Barcelona 12/08
Great Off Season Value 10/08
Andalusia (Cover) • 08/08
Malaga's Culture• 05/ 08

Zaragoza • 01/08

Iberia's Capitals • 12/07
Prado's Debuts • 11/07
Cutting Edge Madrid • 08/ 07
Valencia • 04/ 07

SWEDEN
Scandinavian Smorgasbord 810
SWITZERLAND
Eye on Premium Prize 7/09
Cultural Lavaux • 02/08
Basel, Fribourg • 09/ 07
Basel Quietly Classy • 05/ 07
Scenic Postbus • 01/ 07

TURKEY
Cave Hopping in Cappadocia
Turkey’s Treasures 12/09
Seductive Istanbul 5/09
Hideaway 'St. Tropez' 11/08
Land of Sunrise • 05/ 08
Endless Mysteries • 07/ 07

UKRAINE
Top Ten Sights • 07/ 07

LATIN AMERICA
Round Up Feature
Live The Dream 1210
S. & C America • May 2008
ARGENTINA
Summer Escapes 0111
Maté to Malbec 810
24 Hrs in Buenos Aires 12/09
From A to C • 11/07
Learning to Tango • 10/05

BELIZE
Accessible Inland/Island Vacations 810
Belize Cruises 1/10
Heritage Groups • 02/08
Family Adventure • 07/ 07

BOLIVIA
May 2008
BRAZIL
Big, Fat Party in Brazil 10/09
Heart & Soul • 08/08
Bossa Nova Beaches • 03/08
Carnival • 09/07
Agent's Bargain • 05/ 07

CHILE
Comunas to Cordillera 710
Atacama Desert Gets Hotter 3/10
Chilean Surprises 11/09
From A to C • 11/07
Isla Negra • 07/0
6
COLOMBIA
Islas del Rosario 5/10
Cartagena Day Trips 08/09
Takes Giant Leap • 12/06
COSTA RICA
Natural Wealth 9/10
Eco Tourism at the Source7/09
Green Pot of Gold • 07/08
T he Greening • 10/07
A Front Runner • 03/07

CURAÇAO
Down Under • 04/ 07
ECUADOR & GALAPAGOS
Best of Both Hemispheres 710
Visiting Paradise 08/09
Secret Pacific Coast 3/09
Ever Changing 11/08
Traveling Mindfully • 01/08

Fragile & Focused • 08/ 07

EL SALVADOR
New World (Cover) • 11/ 07
GUATEMALA
Meet me at the fountain 12/08
Land of everlasting Spring 05

HONDURAS
Hello to Honduras 2/05 Cover
May 200
8
MEXICO
Colonial Mexico 10/10
Fulfilling Your Basic Needs 6/10
The Soulful Side 12/09
Los Cabos for Luxurious Adventure 7/09
Hotel Chains 12/08
Uncommon Retreats • 0708
Report from Tianguis • 6/08
Puerto Vallarta • 12/07
Yucatan Glory Days • 07/ 07
Yucatan Peninsula • 05/ 07

NICARAGUA
May 2008 Round Up
Natural Beauty • 01/06

PANAMA
Growth Spurt • 0/ 07
Boca del Toro • 05/06

PARAGUAY
May 2008 Round Up
PERU
Amazon Odyssey: 11/10
Ancient Powers • 0908
Machu Picchu • 4/ 08
Festivals • 04/ 07

URUGUAY
May 2008 Round Up
VENEZUELA

May 2008 Round Up

THE MIDDLE EAST
DUBAI
Dubai’s Shifting Reality 3/09
EGYPT
Enduring Appeal 12/10
Beyond the Pyramids 810
Ancient Times, Modern World 4/10
Tourism Growth 12/09
Captivating, Affordable 12/08
Gaining Marketshares • 08/08
The Future is Now • 4/ 08

Touring • 11/07
Alone & Neighbors • 6/ 07
Temple Trekking • 7/06

ISRAEL
COVER: Negev Desert 12/10
Acre’s Old City 10/10
Exploring The Eco-Way
Israel Young and Old 11/09
Return to Little Screen 11/08
Spotlight on Haifa • 09/08
Sweet Secrets • 6/08
Eilat in Winter • 3/08
Beyond the Bible Belt • 1/ 08
Wine Routes • 11/07
Beyond Spiritual Ties • 9/ 07
Promises & Potential • 5/ 07

JORDAN
Plans for Next Millennium 7/09
New Sporting Life 3/09
The Royal Way... • 2/ 08
UNITED ARAB EMIRATES

Oman–An Arabian Odyssey 910
Dubai Sands & Seas 12/08
Business in Dubai • 2/ 07
US

CANADA, HAWAII
ROUND UP SPAS
Dude Ranch Summer Deals 5/10
When Healing is More than Skin Deep
1/10
ALASKA
Fairbanks • 02/ 07
CALIFORNIA
Napa & Sonoma Wine Country 910
San Francisco • 01/ 08
Los Angeles • 01/ 07
CANADA
72 Hours in Montréal 710
Discover Quebec 7/09
Canadian Rail • 02/ 08

COLORADO
Vail’s Green Approach • 10/08
Supreme in Snow • 01/ 08

DISTRICT of COLUMBIA
Perfect Weekend in DC 5/10
Gaylord National Park 11/08

FLORIDA
Orlando’s Attractions
Orlando’s Eternal Appeal 11/09
Orlando • 09/08
Naples • 03/ 08

Palm Beach • 11/07

HAWAII
Star Studded Courses • 04/ 08
Aloha Appeal • 08/ 07

LOUISIANA
New Orleans Child’s Play 8/09
New Orleans • 05/ 08
MAINE
Northeast Foliage 810
MAUI

Unforgettable Maui 5/09
NEVADA
Las Vegas, New & Renewed 6/10
Las Vegas • 04/ 08
Mandalay Bay • 12/07

Downtown Las Vegas • 07/ 07

NEW YORK
New York Deals 12/09
Big Apple Waterfalls • 08/08
TENNESSEE
Nowhere but Nashville 070
WASHINGTON
San Juan Island Adventure 11/10
WISCONSIN

Scenic Vacationland 1/09

CRUISE
ANTARTICA

In style in Antartica • 02/ 08
ASIA
China’s Heavenly River With Viking River Cruises 12/09
Yangtze River Rises to Star Status 08/09
China Yangtze River • 01/ 08

Viking River Cruises • 12/07
The South Pacific • 06/ 07

EUROPE
Ships & Itineraries Update 5/10
River Cruising • 03/08
Louis Cruises • 02/08
River & Canals • 03/07
The Danube • 01/07

LATIN AMERICA
Cruising Latin Beat • 11/07
WORLWIDE
Oasis Overtakes the Seas 1/10
Celebrity’s Solstice 1/09
Short & Sweet 09/08
High Seas Holiday • 09/07

SPECIAL INTEREST • SKI
WORLDWIDE

Passion for food 05/07
GOLF
Off Shore Courses • 10/07
RAIL
Europe Rail Travel 6/08
SAFARIS
African Safaris 3/10
African Safaris 6/08

SKI
Skiing the Northeast 12/10
Best US Ski-Cations Without the Crowds 11/09
Colorado • 01/ 08
Snow in right places • 12/ 07
Western USA • 9/07


The Cook Islands

Live out your dreams

of being castaway

on a tropical island

By Ann and Tom Burgess

Rarotonga. Aitutaki. Manihiki. Rakahanga. The Cook Islands, scattered across the sea like a string of pearls, are the essence of the magical South Pacific.
They represent a destination in which to live out daydreams of being castaway on a tropical island – complete with room service, internet, and, possibly, the warmest welcome in the Pacific. With the 13th series of the reality show “Survivor” these islands have attained celebrity status, but clients will not have to worry about surviving their vacations.
Spread across 1.3 million square miles of the South Pacific, the Cook Islands account for about 150 square miles of landmass, presenting a challenge to visitors who think they want to see all of the islands. First-time visitors usually concentrate their travels in the “Southern Group” of the Cook Islands that includes the two more populated and larger islands of Rarotonga and Aitutaki.
The “Northern Group” of the Cook Islands are only for clients who embrace a more rugged and hearty form of travel. For those looking to stray well off the beaten path, these remote islands are just the place to immerse themselves in true Cook Island culture.


Balancing Culture and Technology
What we found so appealing about Rarotonga was the remarkable balance of traditional Polynesian hospitality with 21st century technology. The islands run with New Zealand graciousness and efficiency coupled with the inherent Cook Island hospitality, creating an atmosphere that genuinely welcomes and treats the visitor very well.
The Cook Islands are well-suited for a variety of travelers. Honeymooners will delight in the tropical ambiance, families with children will appreciate the gentle, low-key atmosphere for spending sun-filled days building sandcastles on pristine beaches and adventure seekers will be ecstatic with the range of water sports and hiking opportunities.
The major Cook Islands, Rarotonga and Aitutaki are about the same distance from the equator as Hawaii so, are similar in climate, with little humidity and pleasant trade winds. November to April is hurricane season; the Cook Islands report one hurricane about every other year.
Unless they are truly seeking a rustic experience, most visitors will spend the majority of their time on the islands of either Rarotonga or Aitutaki. If you travel further away from these two major islands, especially to the Northern group, you will find very small populations and people living a mostly subsistence lifestyle.
The more remote group of Northern Islands especially require advance planning. A visitor must have accommodation arranged before a ticket to these islands may be purchased. Only Manihiki and Penryhn have guesthouses available and need to be reserved far in advance, and the accommodation is far from deluxe with no hot water and limited electricity available.

waveWaterbaby Activities
Sun, sand, snorkeling and water sports. Surrounded by a sparkling lagoon of tropical azure blue water, backed by beaches of bone white sand and lush coconut palms the beaches of the Cook Islands are among the most beautiful and unspoiled in the world. The south coast of Rarotonga is noted for the best beaches and snorkelling spots. Here the reef is generally further out and the sea floor is relatively free of spiny corals and rocks.
But if you think your clients will be impressed by what’s above the water line wait until you hear about the delights below the water. Snorkellers will return raving about the crystal clear and pleasantly warm waters filled with brightly colored exotic fish and corals. Most of the lagoon areas are sufficiently shallow to allow non-swimmers to wade out to the reef and still catch a glimpse of the sea life without gear or fear. Good choices for snorkelling include the channels in Muri Lagoon, Aro’a Beach, Tikioki Beach, and the beach by the Rarotongan Beach Resort.
For serious scuba divers, the Cook Islands are also an excellent choice. Outside of the reef, the water level drops sharply, to depths of up to 12, 000 feet with lots of canyons, caves, tunnels and wrecks to explore. Rarotonga has several accredited diving operators including: Cook Island Divers, www.cookislandsdivers.com; and Dive Rarotonga, www.diverarotonga.com.
For a more leisurely and equally memorable water experience try a lagoon cruise. Glass-bottom boats are very popular on both Rarotonga and Aitutaki. The lagoon at Aitutaki is hard to beat for a viewing experience, filled with giant clams, the ones with the big wavy edges, schools of parrotfish and an abundance of coral.

Castaways By Design
Clients can create their own castaway (but easily rescued) adventure by taking a boat cruise to one of the many deserted “motus” (islets) for a picnic and snorkelling session.
For those eager to do more than lay on a beach, several tour companies offer varied experiences of the Cook Islands. Raro Mountain Safari Tours offers three- hour tours in custom-built jeeps to sweep clients off the beaten paths and into the islands’ rugged mountains and valleys. Visit www.rarosafaritours.co.ck
If clients prefer their viewing experiences to be from the comfort of an air-conditioned bus, Raro Tours operates half-day circle island tours. Visit www.rarotours.co.ck
If clients want to stay on Rarotonga, but experience another island, Air Rarotonga sells daytrips to Aitutaki that include an island tour, lagoon cruise with snorkelling, lunch, and time for swimming and sunning. The cost is about $400 NZ or $300US.

Go to Church
The early Christian missionaries exerted a powerful influence over the Cook Islanders and the locals responded. Most people regularly attend church services and this is far more than a religious ceremony. Locals turn out in their Sunday finery and will frown on those who attend in skimpy attire (a word of caution to clients). Visitors are welcomed to attend as services are filled with music and high spirits.

Local Tastes
Separated from most major population centers by thousands of miles of ocean visitors might expect that Rarotonga might not offer the same variety of meal options they have come to expect in more visited destinations. They would be wrong. Almost everything from sushi to pasta, even lattes, can be had here.
Traditional Cook Island cuisine includes fresh fish, pork, chicken and vegetables. Side dishes quite often include steamed taro leaves, taro and coconut. The ubiquitous island snack, ika mata, similar to a ceviche found in Latin countries, are strips of raw fish marinated in lime or lemon juice and coconut cream can be found in almost every restaurant or snack shop. Advise clients to be cautious of foods containing coconut cream that appear to be anything less than fresh. Coconut cream spoils quickly in the heat and can cause quite a bit of digestive distress.

Accommodations on Rarotonga
Hotel facilities in Rarotonga and Aitutaki are well developed with many, if not more, of the amenities world travelers have come to expect.
As with all tropical establishments, however, the décor will be suited to withstand tropical conditions with materials, woods and fabrics that are climate-friendly to the local environment. There are no mega-sized convention hotels and most of the companies running these establishments are New Zealand-owned, and not globally familiar, brand names. Many smaller hotels in the Cook Islands are reluctant to take children under the age of 12 so be sure to inquire if this is a consideration. Any accommodation with a thatched roof is going to be expensive--memorable and private, but pricey.
The Little Polynesian Resort has been a favorite in the Cook Islands for more than 30 years. There is an elegant simplicity to the accommodations, suited to a tropical lifestyle. The range of rooms includes duplex units, private bungalows and “ares” that extend over the beach areas. All of the accommodations have been constructed with high-pitched roofs that are indicative of traditional Cook Island style. This is truly a romantic and intimate getaway. Visit www.littlepolynesian.com
The Rarotongan Beach Resort & Spa, the largest hotel on the island, is decked out in the Hollywood version of Polynesia complete with tikis and other island paraphernalia. Rates range from $270NZ or $204US for a garden room to $1,965NZ or $1,485US for a three-bedroom villa with private pool. Included in the price are a welcome cocktail and island fruits, daily tropical buffet breakfast, loan of snorkel gear, hammocks, sun loungers, beach towels, and daily activities program. An added bonus is that hotel packages may be shared with the sister resort, the Aitutaki Lagoon Resort & Spa. Visit www.therarotongan.com
The Pacific Resort Rarotonga is an island favourite that manages to combine the personal service style of a small hotel with the facilities of a large property. The 64 self-contained units are set on beautiful Muri beach and a prettier setting is difficult to find. Rates start a $370NZ or about $28US for a garden studio unit and rise to $1,660NZ or about $1,255US for a two-bedroom beachfront villa. Included in the price are airport coach transfers, welcome cocktail, daily island breakfasts, and free use of snorkelling and beach gear. Visit www.pacificresort.com
Club Raro is a reasonably priced resort, with rates beginning at $155NZ per night for a studio unit and rising to $210 NZ per night for a lagoon front room. The décor is best described as Polynesian budget motel with simple, but colourful, furnishings. When booked online the rate includes a daily breakfast. A third person sharing a room is an additional $70NZ per night. Visit www.clubraro.co.ck

Accommodations on Aitutaki
The Pacific Resort Aitutaki is a sister resort to the Pacific Resort Rarotongan, and, if possible, is even more intimate and romantic. Rack rates for a Garden Bungalow runs $470 NZ or $355US; an Overwater Bungalow, $1,285NZ or $971 US. Visit www.pacificresort.com/Aitutaki
The Aitutaki Lagoon Resort & Spa has 27 beachfront bungalows, suites and villas, all with their own view of Aitutaki’s world famous lagoon. This resort is also the only private island resort in the Cook Islands. This is true luxury, with a price to match. Rates are similar to the Pacific Resort Aitukaki. Visit www.aitutakilagoonresort.com
To experience Aitutaki without spending too much, arrange a daytrip from Rarotonga that includes the lagoon, a cruise and lunch.

Getting Therewalks
Air New Zealand operates direct services from Auckland, New Zealand. There is one direct flight a week, currently on Sunday, from Los Angeles to Rarotonga. Clients originating from the East and Midwest can connect in Los Angeles. Pacific Blue has twice weekly flights from Australia and New Zealand to Rarotonga.
Air Rarotonga has regularly scheduled flights to both Northern and Southern group islands. A flight to Aitutaki takes about 50 minutes.
Flights to the Cook Islands are usually heavily booked; your clients should be prepared to make air arrangements well in advance. There is an airport departure tax of $30NZ or $23US, which is not included in the ticket cost. Rarotonga International Airport, opened in 1974, is the main arrival point for visitors and is less than three miles from Avarua.
Clearly, visiting the Cook Islands requires advance planning, a strong desire to engage with nature, be receptive to a different culture and a commitment to preparing for the trip of a lifetime.
For more information, contact Cook Islands Tourism Corporation, 949-476-4086; fax 949-476-4088; E-mail usamanager@cook-islands.com; www.cookislands.travel

Fast Facts: Cook Islands
Language: Cook Island Maori is the official language but English is widely spoken.
Currency: the NZ dollar runs about $1NZ to $ .75 US
Visa Requirements: None for a stay of up to 31 days provided visitors have an onward or return travel ticket.
Driving: Rarotonga has excellent bus service or you can rent a car, scooter or bicycle. For anything motorized you will need to purchase a Cook Islands drivers license.

December 2007 Issue

A Cook Island Primer and the Latest Hot Spots

cookThe Cook Islands consist of 15 islands with a total population of approximately 19,000, scattered over some two million square kilometers of the Pacific Ocean. They lie in the center of the Polynesian Triangle, flanked to the west by The Kingdom of Tonga and the Samoas and to the east by Tahiti and the islands of French Polynesia about 500 miles southwest of Tahiti. Self-governing in association with New Zealand, the Cooks boast coconut palms, lagoons, sandy-white beaches, jagged cliffs lush green with vegetation.
The Cooks are cool and fresh and like the French Polynesia they, too, boast thatch-roof “overwater’ bungalows and remote offshore resorts. In the Cooks, it is said Aitutaki is to the island Rarotonga, which is also the capital, what Bora Bora is to Tahiti. No matter, both are beautiful islands. In short, by visiting these islands, tourists will start a love affair with the South Pacific.
Why Aitutaki?
A visit to the Cook Islands is not complete without seeing the beautiful island of Aitutaki, which is less than an hours flight from Rarotonga. and lies 220 kilometres north of Rarotonga. It measures just 20 square kilometres and is partly volcanic in origin. The breathtaking allure of its crystal clear turquoise waters and sparkling white beaches is an essential ingredient in any Cook Island holiday. This is a place of unsurpassed natural beauty and tranquillity, providing a simple tonic to sooth away the pressures of the outside world.
Legend has it that Maungapu, Aitutaki’s highest hill at one time resided at the top of Rarotonga’s Raemaru Peak and was brought to Aitutaki by victorious warriors after a fierce battle. The spectacular lagoon (45 kilometres around) you view from the peak is abundant with coloured fish of many varieties, its perimeter sprinkled with many small, charming and accessible, uninhabited islands (motus). It doesn’t seem so long ago that the expansive Aitutaki Lagoon saw the stirring sight of massive flying boats coming in to land on the turquoise waters. The lagoon served as a re-fueling stop for TEAL (now Air New Zealand) flying boats servicing the famous coral route between North America and the South Pacific.
Pacific Resort Aitutaki Wins Travel Oscars
Pacific Resort Aitutaki, Cook Islands, a member of the Small Luxury Hotels of the World Collection – has been awarded “Australasia’s Leading Boutique Hotel” and “Cook Islands Leading Resort” at the 2007 World Travel Awards ceremony held at the Leela Palace Kempinski in India. On hand to receive the award was company director Shaun Grace. The event brought together hundreds of executives from the travel industry, high profile media and celebrities.
Now in its 14th year, the World Travel Awards are regarded as one of the very best endorsements within the travel and tourism industry. With thousands of votes cast by travel professionals from 167,000 travel agencies, tour & transport companies and tourism organizations in over 160 countries across the globe, winning a World Travel Award has become one of the highest accolades a travel product or organization can achieve. Independently hailed by the Wall Street Journal as the “Travel industry’s equivalent to the Oscars”, the World Travel Awards are the most comprehensive and prestigious awards program in global travel industry today.
Pacific Resort Aitutaki is limited to just 27 luxurious absolute beachfront bungalows, suites and villas, all with their own personal, panoramic view of Aitutaki’s world-famous lagoon and where each sunset majestically colors the ocean beyond. And even when this idyllic getaway comes to an end, the seduction doesn’t stop. When clients return home refreshed and rejuvenated, they will revisit those magical memories of Aitutaki. Visit www.pacificresort.com
Getting There
Air Rarotonga has regular scheduled flights from Rarotonga up to four or five times daily to Aitutaki (except Sunday). Day trips from Rarotonga to Aitutaki are also available. This entails departing Rarotonga at 8:00 am and returning at 5:30 pm. Cook Islands Tourism recommends a minimum stay of three days on Aitutaki to truly appreciate its beauty and a Lagoon cruise on beautiful Aitutaki Lagoon is a must for any visitor.
There are a number of tour operators to choose from who will look after you for the day. Relax and experience the beauty of the Cook Islands at its best. Lunch is prepared for you, while you relax and work on your tan, explore the beaches, go snorkelling or hand feed the fish - truly unforgettable.
For more information, contact Cook Islands Tourism, 604-541 9877; fax 604-541 9812; E-mail canadamanager@cook-islands.com; www.cook-islands.com