Understanding why your customer wants to travel is equally, if not more important than knowing where they want to go. This was a common theme at two of the year’s best conferences, that JAX FAX attended in December. During the USTOA Annual Conference, the results of a recently completed project exploring the reasons people travel were announced. Also, at the Signature Travel Annual Sales Conference, generation research expert Jason Dorsey explained to a packed house how different age groups perceive the process of vacation planning.
Scotland captivates with its untamed landscape of dramatic mountains drenched in mists, heather clad hills, glens and moorland. The Highlands have recently upped their luxury quotient with new offerings making for spectacular stays that attract more high-end travelers to the stunning locale.
The appetite for cruise travel is ever growing, both in the United States and worldwide -and the industry keeps building ships to feed that demand with a record number of vessels on order over the next ten years. There will be bigger ships-the biggest ever-new technology, new toys, new luxuries and new dining experiences.